An enterprising agent named Dylan Jaeck wanted everyone to check out the smokin’ deal he had on sale—an empty lot in Florida where a home had burned to the ground.

So instead of the customary shots of the vacant lot and its location, he used photos from the actual house fire. And the internet took notice, making it this week’s most popular property on realtor.com®.

Jaeck told us that his blazingly brilliant idea worked as he had expected it would, and now the property is under contract for close to the asking price.

Here are just a couple of the social media reactions to the photos:

Can’t stop thinking about this https://t.co/5VSQFJXike listing of a house for 100k that is literally on fire pic.twitter.com/vuA8hoGAGX

— Hayley Phillips (@somecallmehay) July 31, 2019

Hot listing: Florida house hits market with a photo of the place on fire https://t.co/arzytT3YfJ pic.twitter.com/NRpg46x0fi

— Cristina Alves (@__cristinaalves) August 4, 2019

“I wanted something that would grab somebody’s attention and show how hot of a deal this was for a potential investor to build a home or to fix,” Jaeck says.

His wasn’t the only home to crack our list thanks to attention-grabbing photos. A Virginia home also went viral using the tried-and-true T. rex costume concept. That home is also now pending sale.

Other popular properties this week included a massive, $75 million Beverly Hills megamansion, Phil Kessel’s strangely barren mansion near Pittsburgh, and a wildly decorated Victorian in Scranton, PA.

See all of the homes HERE